Retention Marketing Specialist

ABOUT US

Here at IPRoyal, we provide data mining infrastructure for startups and well-established corporations all over the world. Our team works around the clock to deliver the most effective solutions and services, creating tremendous value for our clients and streamlining their operations. Our engineers do miracles with publicly available data. The solutions we develop are cost-effective, reliable, and easy to use, giving our clients a first-class experience that grows along with them.

ABOUT THE ROLE

We are looking for a Retention Marketing Specialist to join our team and take ownership of engaging, retaining, and growing our existing customer base. You will execute data-driven lifecycle and retention marketing strategies using our omnichannel automation platform, Iterable.

You will design and launch onboarding, growth, and renewal journeys, run personalized email and push notification campaigns, and use customer behavior data to build automated sequences that move users through the lifecycle. This role is highly collaborative—you’ll work with Product, Marketing, Data, and other teams to optimize conversion rates, execute A/B tests, and ensure seamless customer experiences.

If you’re passionate about lifecycle marketing, data-backed decision-making, and building meaningful long-term customer relationships, this role is for you!

WHAT YOU’LL DO

• Execute full lifecycle and retention marketing strategies for existing clients using the Iterable omnichannel platform;

• Create campaigns across onboarding, activation, growth, renewal, and other key customer journey phases;

• Build email and push notification messages using HTML and template builders;

• Develop automated customer journeys triggered by custom properties, events, and user behavior;

• Set, track, and optimize conversion goals across all retention initiatives;

• Conduct A/B tests to improve performance and engagement;

• Collaborate with cross-functional teams to ensure consistent customer experiences;

• Use workflow, planning, and documentation tools such as Asana, Confluence, and Jira.

WHAT WE ARE LOOKING FOR

• At least 1 year of experience in direct marketing, product marketing, or retention / loyalty marketing;

• Experience planning and executing activation, loyalty, or retention programs;

• Understanding of account-based marketing and how to apply it;

• Strong attention to detail, especially in email/push content building;

• Excellent analytical skills with the ability to run and interpret A/B tests;

• Excellent communication skills;

• Fluent English;

• Bonus: Experience working with SaaS, mobile apps, or omnichannel enterprise platforms such as Braze, Iterable, Maropost, Customer.io, or similar.

WHAT WE OFFER

• Flexible work setup: Remote work opportunity with the possibility to work worldwide or from our offices in Vilnius, Kaunas, or Klaipėda with adjustable hours;

• Energetic team: Work closely with cross-functional teams across all products;

• Positive work environment: Grow in a supportive atmosphere where your contributions are valued;

• Exclusive perks: Enjoy a range of benefits, from snacks and bonuses to exciting workations;

• Additional support: Access budgets for new work equipment, healthcare needs, and more;

• Modern workspaces: Join us in our brand-new offices in Kaunas, Vilnius, or Klaipėda.

• Salary ranges: 2500 - 4200€ /mon. gross.