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Smarter Access and SEO at GoTranscript With IPRoyal
How can proxies increase online visibility and enhance operations of a transcription company? GoTranscript shares their insights.
About the Client
GoTranscript is one of the top online transcription and translation agencies in the world. The company provides high-quality, human-generated transcription, translation, and other language-focused services for different types of clients, from students to international enterprises.
The backbone of GoTranscript is its diverse international team of experts spread across different continents. Every team member enhances the quality of their services and enables the company to cater to a wide range of clients worldwide.
The Challenge
GoTranscript faces a somewhat unique challenge related to information access control. The platform serves as a centralized access hub for employees across the globe, handling medical, legal, and other sensitive customer data. This approach requires robust access controls on an individual level, ensuring compliance with stringent privacy standards.
As an international company that offers services in over 50 languages, GoTranscript faces a unique challenge with search engine optimization. All SEO-related endeavors require a nuanced multilingual approach to ensure the company’s online presence is equally strong in each supported language.
The Solution
The company explored various solutions with different SEO agencies and experienced both success and setbacks. Cost-effectiveness remained a crucial concern. Certain solutions proved effective but came at a high price, while more budget-friendly options fell short of expectations.
Proxies turned out to be a game-changer for GoTranscript’s SEO strategy. IPRoyal offers a global network of authentic residential proxies in 195 countries, with precise geo-targeting at the country, state, and city level. Thanks to a traffic-based pricing model paired with bulk discounts and non-expiring traffic, GoTranscript found a cost-efficient and sustainable solution for gathering accurate, organic SEO data across diverse regional markets.
Faced with this dilemma, we made the decision to bring GoTranscript’s SEO efforts in-house, which led to the discovery of IPRoyal.
Beyond revolutionizing the company’s SEO approach, IPRoyal extended its solutions to address the challenge of information access control through proxies. During the initial testing phase, team members from different countries accessed the GoTranscript platform and client files using dedicated static proxies as follows:
- One static datacenter proxy per employee
- Access granted exclusively to proxy IPs
- Quick and easy OS-agnostic deployment (browser-based)
The Results
“IPRoyal was incredibly accommodating right from the start. The team truly went above and beyond. They guided us in identifying the most suitable proxies and helped us choose the best web scraping tools for our needs. Support even shared their expertise to ensure proper setup.”
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Conversion rate increased by 40%
IPRoyal’s residential proxies played a critical role in collecting valuable SEO-related information from different regions. After processing and structuring the gathered data, it became a cornerstone for optimizing landing pages. This approach turned out to be a game-changer, as the first round of optimized pages led to a conversion rate increase of 40% .
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Increased security
Proxies have also helped fortify GoTranscript’s privacy protection and security. Employees connect to the platform from different devices and different networks. Tracking this activity, especially with such a large team, requires significant resources. Besides, usernames and passwords are easy to share, but sharing a dedicated IP address is nearly impossible.
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Cost reduction per employee decreased by 50%
Using proxies for access control has been nothing short of a revolution. With IPRoyal, onboarding new team members becomes seamless, order modifications are simple, and 24/7 support ensures quick resolution of any issues. The switch from a premium employee management solution also resulted in a 50% reduction in cost per employee.