The internet is becoming less and less private every day. Every website we visit, every app, and every game we install wants to monitor our data for one reason or another. Fortunately, proxy servers are specifically designed to keep our personal information protected. They serve as a “buffer” between a device and the rest of the internet, replacing its IP address with another anywhere in the world.
While proxy service can do a lot, we'll focus on the privacy benefits. First, here are just a few reasons why your privacy should matter to you:
Companies report countless attacks and data breaches every year. From small offices to industry giants like Microsoft and Sony, nobody is safe from hackers, unfair competition, or angry customers who look for ways to hurt a business. A security breach can hurt a brand's reputation and trust that took years or even decades to build. In extreme cases, it can freeze a company's financial and social media accounts.
The situation at home is not much better either. From countless malware threats in day-to-day surfing to ransomware attached to legit-looking apps, games, and emails - the internet is filled with people waiting to take advantage of an unsuspecting surfer. Finally, let's not forget geo-blocked content and internet censorship imposed by companies or governments, limiting freedom of speech, education, and other basic human rights.
Using a phone, laptop, or tablet to access the internet while you're out and about can also be a huge privacy concern. Whenever you're using a public network, your private information gets exposed to unwanted eyes, especially if you need to install some sort of software or a mobile app to use a free service. Let's not forget that these devices also keep a close eye on our location.
As an added security layer, proxy servers can easily negate all these privacy issues and offer other advantages. Here are some of the greatest benefits of using proxies:
Traffic anonymity is the largest reason a business might want to use a proxy service. Keeping your internet traffic anonymous prevents intruders from spying on corporate communication. The same goes for any internal research, communication, and other sensitive types of information. On top of that, a proxy can easily prevent employees from accessing certain websites and significantly increase productivity.
The most important feature of a proxy is replacing the original IP address with another one. Home proxies don't just enable private browsing. By disguising their IP address with one from another country, home users can enjoy unrestricted content, avoid unwanted ads, get better deals on flights, vacations, online services, and circumvent any corporate and government restrictions.
When accessing the internet from a public network with a proxy-protected device, all private data stays protected. The device communicates with the proxy first before reaching any other address. By using a proxy IP from another country, the device's original location remains hidden, which prevents tracking. Finally, a proxy becomes the first line of defense, protecting the device from malware, viruses, loggers, etc.