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Should Your Business Invest in a Proxy Solution? 8 Key Considerations

should your business invest in a proxy

Today's businesses work in challenging situations. And with the evolving technology, threats to their cyber security impede every action. 

According to Cybersecurity Ventures, with an annual growth rate of 15%, cybercrime constitutes the most significant transfer of wealth in human history. Cybercrime will cost global businesses $10.5 trillion yearly by 2025, compared to $3 trillion in 2015. 

Online businesses must therefore be cautious about their security. They require technologies that protect them against threats. Even for competitive research, eCommerce enterprises need a firewall. Because of this, proxy solutions are highly relevant in online markets. Proxy servers conceal your IP address, protecting you from cybercriminals. In addition, they assist you in keeping ahead of the competition and control office Internet access.

What is a Proxy?

Listed below are some of the benefits that any business owner should consider to improve their data protection and avoid cybersecurity attacks.

1. Safeguards the Security of Your Business

Today, numerous firms face the risk of penetration by hackers. These hackers have previously demonstrated that they are capable of far more than breaking into a bank. A security breach is costly and can hurt a corporation in other ways. 

According to IBM's Cost of a Data Breach Report 2021, the average cost of a data breach increased from $3.86 million to $4.24 million, the highest average overall cost in the report's 17-year history.

With this level of vulnerability, the usage of proxies cannot be undervalued. This is the main reason why a business would use a proxy server. 

Operating at the application layer of the Open Systems Interconnection (OSI) model, proxy servers reduce the likelihood of data leaks. OSI creates a networking framework with seven layers to implement protocols.

Proxy servers give an additional layer of security between a company's server and web traffic. In addition, they transfer requests from outside the network.

2. Provides Faster Speed and Saves Bandwidth

Proxy servers can cache the websites that fulfill your online requests. Additionally, they allow you to store offline your frequently visited web pages. The cataloged information can subsequently be used when an identical request occurs from another device connected to the intranet.

In addition to reducing bandwidth usage, proxy servers reduce operational costs. It is achieved by accelerating the loading of web pages. When utilizing proxy servers, requests from a private network are first forwarded to the proxy server.This helps to accelerate web browsing.

3. Allows Performing Sensitive Activities With Privacy

A business proxy server can assist in hiding your IP address and location. This allows you to browse the internet as if you were in a different country, effectively preventing any hacker and advertisers from locating you or identifying your computer. Since just the IP address of your proxy will be displayed on web pages you visit, you will be entirely anonymous online.

The IP addresses of proxies change at random or at predetermined intervals; therefore, you cannot be followed online. Using a proxy solution will also get you access to geo-restricted material, enabling you to obtain all the necessary information.

4. Balances Traffic to Prevent Your Server from Crashing

Unbalanced traffic can cause websites to crash. Even worse is that it happens when they are most needed. You can avoid this issue by using cloud data storage and proxy solutions.

Your website's data and other content are saved on the internet. Your website's data and other content is saved on the internet so clients can utilize a variety of ISPs to access it. However, using proxy servers creates a new website address that functions as an access point. You can also use it to balance traffic and prevent website crashes. This provides both security and an enhanced user experience.

5. Maintains Numerous Social Media Accounts

Numerous businesses capitalize on the growing popularity of social media outlets. Many companies have already adopted various social media profiles to enhance their marketing efforts and expand their reach. 

The issue lies in the number of accounts you can create and manage from a single IP address. Most social media platforms have a strict limit. Companies often use proxy servers to avoid this limitation and to control multiple social media accounts in different regions from a single location without getting banned or blocked.

You need to ensure that every account is established using a distinct proxy. Your identities will not be blocked, as the social media provider will examine other accounts created globally.

Additionally, a residential IP address might help you preserve complete anonymity, enhancing your online security. They accomplish this by offering a proxy server via which your Internet traffic is directed. The server modifies your IP address, masking it totally and making you appear a different user.

6. Improves Email Security

Daily, businesses receive numerous emails, some of which contain harmful URLs. This makes it simple to breach employee accounts or deceive them into engaging in disgraceful behavior.

According to a report published in Forbes, over 91% of all cyber-attacks begin with phishing emails to unsuspecting victims.

Companies should safeguard their email account system to prevent such incidents. Proxy servers provide superior protection and guarantee that every email is scanned for danger before the victim even gets a chance to open them.

7. Enables Safe Web Scraping for Business

Web scraping employs bots to extract material and information from a website and present it in a way that's easy to analyze and use.

Web scraping is helpful for competitor and market research and SEO monitoring. It allows businesses to obtain information that assists them in gaining a competitive advantage in their industry.

The use of a proxy server guarantees the anonymity of the web scraping operation. Without proxies, it is because all requests come from a single IP address, so the target can simply block or ban it.

With a reliable proxy service, you can use a different IP address for each request you send to a website you want to scrape. This way, your traffic becomes indistinguishable from other authentic visitors, so you can scrape the necessary data without raising suspicion.

You can also check the list of data analytics software tools if you intend to use the information obtained to generate insights. These tools provide data analytics, an essential aspect of business intelligence. On top of the other critical functions of proxy servers, data analytics assist in strategic planning and give you a competitive edge.

8. Manages Employee Access to Business Data

Proxy servers are utilized by businesses to restrict employees from accessing illegal websites. Accessing a connection through a proxy server makes network administrators' work easier.

Network-accessible devices are managed through proxies, which control the websites these devices can access. They guarantee that any inappropriate content is blocked.

This function can help assure the efficiency of employees throughout the day. This allows you to restrict their access to classified or confidential company data. Only authorized users may access company-specific data.

Employee access to content can be monitored for official purposes or audits. The recordings allow security personnel to monitor potential unlawful activity. Such safeguards safeguard an organization from cyberattacks.

Protect Your Data and Grow Your Business with Proxy Solutions

Are proxies necessary? The answer is a big YES!

In the ever-changing corporate world, where well-considered decisions are a prerequisite for sustained success, proxy solutions are vital in the decision-making system. And given the advantages mentioned, there is no doubt that every organization requires proxy services.