Proxies for Brand Protection

The unauthorized production and distribution of goods, commonly known as counterfeiting, is the most prevalent method of brand abuse. Counterfeiters create products to take advantage of the original product's value, brand recognition, and development efforts. This significantly endangers a brand's reputation because these products are created and sold illegally. Most importantly, their quality is almost always inferior compared to the original.

To avoid getting caught, counterfeiters have to constantly change product information and move their offerings to new eCommerce sites worldwide. A brand that's looking to protect its property requires robust solutions to keep up with numerous marketplaces on a massive scale as needed.

In most cases, individuals who sell counterfeit products offer their services all over the world. A company often won't be able to access content in specific locations due to geo-blocking or government-imposed access limitations. This prevents a brand from scanning particular websites they're interested in (like local marketplaces) to ensure their brand image stays protected.