From Team Access to Geo-Targeting: What’s New at IPRoyal Q1 2025

With 2025 underway, our focus is clear: make proxies easier to use in the way your business already operates.

This goes beyond more IPs and new locations. It’s about giving you better control over how proxies are shared, renewed, and secured.

From the start, we’ve seen proxies not as a standalone product, but as infrastructure - tools that enable better decisions, faster execution, and smarter workflows.

Our goal is to give teams the control and access they need to succeed. We’ve been working on this in Q1, and we want to share some updates built to better support your business needs.

• Multi-User Access for Smoother Team Collaboration
• Flexible Subscriptions + Selective Proxy Renewals
• Smarter Proxy Testing + 100x Latency Improvements
• Faster, More Secure Proxy Access
• 15% More Proxy Locations + More Precise Geo-Targeting
• Looking Ahead

Multi-User Access for Smoother Team Collaboration

We understand that different members of a team use proxies for different tasks. To support this, we introduced multi-user access to your account.

Each user can now log in with unique credentials, access proxies and funds, and place orders without relying on a single admin account. This means greater autonomy and time savings across your team.

It’s simple to set up: send an invite to team members, they create their login info, and they’re in.

Flexible Subscriptions + Selective Proxy Renewals

For many clients, proxy usage is an ongoing need, so we’ve introduced new subscription options for Residential, ISP, and Datacenter Proxies. Apart from reducing admin work, these subscriptions come with extra benefits.

Our Residential Proxies subscriptions give you a 5% discount on top of existing bulk pricing. They also maintain what sets IPRoyal apart: non-expiring traffic . This allows you to plan ahead and secure the traffic you need at a discounted rate.

Datacenter and ISP Proxies subscriptions let you keep the same IPs over time . You can choose to renew manually or enable automatic extensions, whatever works best for you. No need to reconfigure tools or recreate orders from scratch.

Based on your feedback, we’ve also added selective IP renewal for ISP and Datacenter Proxies. Instead of renewing an entire order, you can now extend only high-performing IPs or those critical for your operations.

For teams who prefer predictable usage and pricing, subscription options save you time and money while keeping your operations uninterrupted.

Smarter Proxy Testing + 100x Latency Improvements

We know you need proxies you can confidently rely on. That’s why we’ve also put a lot of focus on improving testing clarity and connection speed this quarter.

We’ve updated the IPRoyal Proxy Tester to give users more control over how proxies are evaluated before deployment. You can now select the protocol to test - HTTP/HTTPS, SOCKS5, or autodetect - which helps avoid mismatches and improves compatibility with your tools.

If a proxy fails to connect, the new tester will return a clear server response message, so you can identify and troubleshoot issues faster.

And if speed is essential to your business, this next update is for you.

We’ve upgraded our Residential Proxy session management infrastructure to improve session-based performance with consistent IP assignment.

For clients routing traffic through Singapore or the U.S., latency has dropped from ~200ms to ~2ms, significantly improving speed and long-session reliability.

These are foundational improvements you may have already noticed, and will continue to see more of.

Faster, More Secure Proxy Access

To make purchasing ISP proxies more flexible and efficient, we’ve also optimized our Know Your Customers (KYC) process.

While you still need to verify your identity to access the full ISP proxy pool and functionality, you no longer need to complete it before placing your order.

This removes early friction, so you can get started faster while still ensuring a secure and compliant experience.

At the same time, we’ve added IP Whitelisting as an optional authentication method for ISP and Datacenter proxies.

This adds another way to help safeguard your data, and a more secure method to grant access to trusted IPs without managing usernames or passwords. Larger or more distributed teams will find this particularly useful.

15% More Proxy Locations + More Precise Geo-Targeting

We know that not all online access is the same, and geography is more than a spot on the map. Whether you’re running tests, collecting data, or managing accounts, where your IPs come from can directly impact what you can do.

That’s why we continue to grow our networks to help you reach the exact regions and audiences your projects depend on.

First, we introduced city- and state-level targeting for Datacenter and ISP Proxies . In addition to selecting a country, you can now narrow down to specific locations within that country. This gives you tighter control over where and how your proxies appear.

We also expanded our Datacenter Proxy network with six new locations across Africa: Morocco, South Africa, Botswana, Namibia, Zimbabwe, and Mozambique. Our Datacenter Proxies now cover over 60 countries, giving you more geographic coverage, improved speeds, and operational flexibility.

Our Mobile Proxy network is expanding too. We’ve added new IPs in Australia, France, and Malaysia. Our Mobile Proxies now span 10 countries, offering more options for mobile-specific testing, multi-accounting, or localized data collection with unlimited bandwidth.

Together, these updates offer more precise targeting and a stronger global foundation to scale. You now have the power to reach more markets, run more localized tests, and access more accurate data, anywhere on the planet.

Looking Ahead

At IPRoyal, providing top-quality proxies is just part of our mission. We’re also committed to building an infrastructure that supports your business goals, and a user experience that understands how you work.

The same expertise that powers our product improvements behind the scenes is also here to help you learn. Stay tuned as we continue to share practical knowledge and technical insights so you can get the most out of your proxies.

The updates we’ve shipped reflect the needs we’ve heard from users. The more we understand your workflows, your goals, and your edge cases, the better we can make the tools that support them.

If you have questions for us or feature ideas to share, we’d love to hear them. We’re building this with you.

Here’s to a strong start to 2025.